Avnet Abacus customers gain greater product choice from Omron distribution deal

Omron signs up Avnet Abacus to distribute its electronic components range across Europe following Avnet’s acquisition of the MSC Group

Avnet Abacus, one of Europe’s leading interconnect, passive, electro-mechanical and power distributors and a business unit of Avnet Electronics Marketing EMEA, a business region of Avnet, Inc. (NYSE: AVT), has signed a pan-European franchise deal with Omron Electronic Components, a global leader in the field of automation.

This agreement results from the recent acquisition by Avnet, Inc. of the MSC Group, a recognised value-add distributor focused on electronic component distribution, embedded computing technology and display solutions, as well as design and manufacturing.

Avnet Abacus is now authorised to distribute the full portfolio of Omron Electronic Components’, which includes relays, switches, connectors and sensing devices used in many applications including the building automation and security, healthcare and medical, energy, and home appliances markets.

The distributor is offering a broad range of Omron switches, including snap action and detection devices supplied in a variety of actuators, termination and mounting styles. In addition, the portfolio features high-reliability FPC & PCB connectors, including models that offer Omron’s patented rotary backlock mechanism.

Recent introductions to the Omron Electronic Components range, also now available from Avnet Abacus, include the world's first infrared (IR) sensor manufactured with wafer-level vacuum packaging technology to create a 1x8 & 4x4 element MEMS non-contact infrared thermal sensor. A 16x16 device capable of highly precise 90-degree area detection will be released later in 2014. Omron Electronic Components offers an extensive selection of compact high-accuracy sensors that are developed using proprietary MEMS technology, including flow and pressure sensors, in addition to thermal IR devices.

To complete the portfolio Avnet Abacus is stocking a comprehensive selection of Omron Electronic Components’ high precision signal, power, solid state and MOSFET relays available in PCB and SMT configurations.

Graham McBeth, President of Avnet Abacus, said, “Omron is widely respected as a manufacturer of premium quality, highly reliable electronic components. This agreement substantially boosts our product offering to customers and enables us to fuel the growth of the range through our extensive European market knowledge and technical know-how, to capitalise on the excellent relationship already forged between Omron and MSC.”

“Bringing Avnet Abacus on board to support our electronic components business in Europe was a clear-cut decision” said Leon Mordang, Vice President Sales and Marketing Omron “We now have the dual benefit of effectively continuing to work with a tried and tested distribution partner, enhanced by the expertise of highly competent and knowledgeable product specialists at Avnet Abacus.”



Photo caption: Leon Mordang, Vice President Sales and Marketing Omron and Graham McBeth, President Avnet Abacus


About Avnet Abacus
Avnet Abacus is a pan-European demand creation distributor specialising in interconnect, passive, electromechanical, power supply and battery products. Avnet Abacus’ extensive product range and exceptional linecard is supported by a team of over 50 product specialists based across Europe, delivering technical expertise and technology focused initiatives. Avnet Abacus is a business unit of Avnet Electronics Marketing EMEA, a business region of Avnet, Inc., (NYSE:AVT). For more information, visit: www.avnet-abacus.eu or follow us on  http://www.twitter.com/Avnet_Abacus